Highly ambitious, driven and inspired by a passion for design, culture and fashion, Ida’s career has spanned over 30 years. In that time, she has continued to attract high profile clients, worked in TV and music and travelled both nationally and internationally to work on runway shows – all while running the hugely successful ORBE.
ORBE is about to head into their 25th year in business. The ORBE brand is contemporary, strong and confident: a brand that appeals to a wide audience and is consistent in its professional execution of anything the client demands – but at its core it is always at the forefront of the industry. This is also Ida’s personal ethos that drives her ever-evolving love affair with the hair and fashion industry.
Locally, Ida has also been Hair Director for Adelaide Fashion Festival from 2008-2011 before taking up posts interstate. For SS13/14, Ida led and managed the team as Hair Director for Cameo The Label at Sydney Fashion Week, working with their head designers to bring their creative vision to life. Highly skilled, Ida has led and managed large teams, and has also worked in the skilled teams for high profile designers such as Dion Lee and Bora Asku at their shows for Sydney Fashion Week and London Fashion Week. She was Lead Stylist for Camilla 2018 at Sydney Fashion Week. Over the years Ida has also worked with national clients FOXTEL and Channel Nine (The Voice and The Voice Kids) and regularly looks after artists including Kate Ceberano and Ali McGregor.
Ida credits her success to working closely with all her clients to ensure their needs are met.
This, together with her artistic vision and impeccable attention to detail keep Ida highly motivated and always in demand. “My greatest satisfaction comes from both ends of the industry, from meeting and exceeding a client’s needs, to working at a scale that allows me to full fill my creative and natural ability to work with a team – leading them from concept to vision.”
See more about Ida here.