Highly ambitious, driven and inspired by a passion for design, culture and fashion, Ida’s career has spanned 30 years. In that time she has continued to attract high profile clients, worked in TV and music and travelled both nationally and internationally to work on runway shows – all while running the hugely successful ORBE. ORBE has just celebrated 20 years in business and opened a second salon in North Adelaide.
The ORBE brand is contemporary, strong and confident: a brand that appeals to a wide audience and is consistent in its professional execution of anything the client demands – but at its core it is always at the forefront of the industry. This is also Ida’s personal ethos that drives her ever-evolving love affair with the
hair and fashion industry.
Locally, Ida has also been Hair Director for Adelaide Fashion Festival from 2008-2011 before taking up posts interstate. For SS13/14, Ida led and managed the team as Hair Director for Cameo The Label at Sydney Fashion Week, working with their head designers to bring their creative vision to life. Highly skilled Ida has led and managed large teams, and has also worked in the skilled teams for high profile designers such as Dion Lee, Bora Asku and Camilla at their shows for Sydney Fashion Week and London Fashion Week. Over the years Ida has also worked locally with FOXTEL, and in the last year Ida and her highly skilled team at ORBE were working backstage for The Voice and The Voice Kids contestants.
Ida credits her success to working closely with all her clients to ensure their needs are met. This, together with her artistic vision and impeccable attention to detail keep Ida highly motivated and always in demand.
“My greatest satisfaction comes from both ends of the industry, from meeting and exceeding a client’s needs, to working at a scale that allows me to fulfill my creative and natural ability to work with a team – leading them from concept to vision.”
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